Growing Practice by Networking w/ Online Community Tools

I have spent time with experts who talk about how one can grow the practice by implementing online community tools like Twitter, Blogs, eNewsletters, Facebook etc. There is essentially no cost involved. When communicating with many "younger docs" they are not focusing on how to best use these tools.

One big challenge is building a more trusting relationship with the general public as chiropractors. Surveys have been done where we are far from the top of the list when evaluating which profession is perceived as more trustworthy to the general public. Chiropractors must work more to become the relied-upon trusted information research on health-related issues to improve quality of life.

Why do you think so few docs are using online tools and what can you recommend to help me to get chiropractors more involved/interested?

Sig